CK BIDAN
Rebranding
Services
Rebranding
Brand Positioning
Mascot Design
Info
Client: CK BIDAN Group
Year: 2022
Industry: Healthcare
Region: Malaysia
Brand Logo
Hand
The hand represents CK BIDAN’s professional and expertise, who provides great care, support, and love. CK BIDAN also encourages women to embrace their bodies during motherhood.
Love
The love shape resembles a baby figure which can be seen during the first few weeks of pregnancy. It also represents affectionate emotion and considerate care.
The Pregnant Lady
CK BIDAN provides Bidan service, women healthcare, and confinement lady services for women during motherhood.
“B” Word
The hand, love and pregnant lady figure forma the letter ‘B’ which also represents Bidan. This potrays CK Bidan’s brand image as compassionate and loving brand that provides holistic women healthcare services.
Mascot
