High-quality visual with strong marketing message

Services

Copywriting
Digital Advertising (FB & IG Ad, Google Display Network Banner)

Info

Client: Sunway Property
Year: 2019
Industry: Property
Region: Malaysia

About

Sunway Property is the property division of the Sunway Group.One of Malaysia’s largest global property-construction enterprises, with operations in 50 countries and 12 industries. Over 200 international and national awards, demonstrating its ingenuity and capacity to balance financial performance with social and environmental concerns.

Challenge

To produce visually engaging commercials and publicise the unique selling points of various real estate properties. Sunway Property‘s features and values in terms of providing a lifestyle, environment, and housing are highlighted. 

Solution

Interest targeting is used to create ads that match properties with unique qualities to target consumers who are interested in a certain lifestyle. Benefits and individual house features should be highlighted in the copy. To attract potential shoppers, promote limited-time offers and provide substantial discounts.