Branding for Secure and Seamless Cross-border Payments Solution Provider
Services
Branding
Stationary Design
Info
Client: Tranglo
Year: 2015
Industry: Payment Solution Provider
Region: Malaysia
About
Tranglo was founded in 2008 by a Malaysian serial entrepreneur who recognised a high demand for foreign mobile top-ups. Tranglo takes pride in being the first to develop a technology that makes cross-border transactions faster, cheaper, and more secure.
Challenge
The client requested a new branding with a significant brand graphic to represent their business concept of connection and transfer.
Solution
The CR8 team meticulously designed the logo, which features two dots to represent connection and transfer. These two dots serve as the brand graphic, which is used throughout the brand, including the website, stationery, and marketing collaterals.
Brand Logo
The New Tranglo logo has a more minimalist and modern feel. Coupled with a vibrant blue, it portrays a youthful and energetic vibe.
The dots near the g signifies people, connectivity and how Tranglo is there to connect them together with their services.
Stationery
Graphic Element
To further brand expression, we created a set of complimenting graphics that seamlessly glue unique elements of our brand to the logo itself.
These additional graphics may be used to enhance cognitive impact of the brand on our audiences.
This brand graphic is derived from the logo itself. The adjustable part’s length can be modified while the fixed part length cant be modified.
By connecting the dots, we create solutions to create genuine and meaningful connections between people. A consistent connection.
These are some of the ways we can apply these patterns and graphics.
Brand Graphic
Brand Pattern
