Rebranding for Premium Italian Brands Distributor
Services
Brand Guideline
Gift Box Design
Flyer
Stationery Design
Interior Design
Info
Client: Frenshi
Year: 2017
Industry: Consumer Goods
Region: Malaysia
About
Frenshi is a premium distributor of the finest Italian brands. Frenshi encapsulates the essence of inspiring people and focuses on bringing only the finest premium products to the customer without compromise, having been founded on the concept of trust and love.
Challenge
The logo does not have the feeling of high-end products. There is no consistent design for all touch points. A logo with a premium and international impression is needed that can bring out the concept of love and care.
Solution
Frenshi’s logo derived from combination of gift box and also ribbon to represents the meaning of giving presents to precious friends or family. The ribbon is created with ‘f’ character and also the combination of alpha and omega symbol which represent the purity and holiness.
For further brand expression, we created a set of complimenting graphics that seamlessly glue unique elements of our brand to the logo itself.
Core Brand Message
Love & Care
⤝ Dedication ⤞
The products is prepared with love and care and believe that this will reflect its values to the buyer and recipient of the gift.
Unique & Memorable
⤝ Special ⤞
The products and handpicked to be unique, hence making the brand providing memorable tokens, special to the customers.
Workmanship & Craft
⤝ Quality ⤞
The products have a specific high benchmark for its quality, so that the customers can enjoy high quality and unique gifts without doubt.
Brand Logo
Frenshi’s logo derived from combination of gift box and also ribbon to represents the meaning of giving presents to precious friends or family. The ribbon is created with ‘f’ character and also the combination of alpha and omega symbol which represent the purity and holiness.
