Branding for Singapore-based Food Court
Services
Logo Design
Signage Design
Delivery Packaging Design
Stationary Design
Info
Client: Fu Sheng Food Paradise
Year: 2021
Industry: Food & Beverage
Region: Singapore
About
Food Paradise is a Singapore-based food court. They opened up a catering division where menus are curated to suit the local palate. Food Paradise strives to deliver affordable dining options to shape the F&B industry.
Challenge
Creating a logo design by adhering to the Chinese lettering as an icon. Crafting a unique packaging and stationery design by maintaining brand consistency and authenticity
Solution
Create a balance between Chinese and English name. Modern sans-serif and serif font was used to create brand authenticity. The color scheme was inspired by emerald, a traditional accessory in chinese culture. In order to stand out, we crafted a bold packaging design which is incorporated closely with emerald green.
Brand Logo
