Branding for Parcel Consolidator & E-commerce Shipping Solutions Provider
Services
Brand Guideline
Packaging Design
Uniform Design
Stationary Design
Parcel Box & Envelope Design
Marketing Collaterals Design
Interior Design
Info
Client: Easy Parcel
Year: 2020
Industry: Logistic
Region: Malaysia
About
EasyParcel as a whole is a web-based parcel consolidator and E-commerce shipping solutions provider, or to put it into simple words, we provide easy-access solutions for delivery service bookings.
Challenge
– Previously only provide web-based delivery services
– Need to increase offline brand awareness
– Similar concept with conventional parcel consolidator
– A number of competitors in this field of providing delivery services
– Other services that are also expanding to retails
– Other courier with wider coverage of services national and internationally
Solution
In the beginning of the design process and brand renewal experiences, we identified the issues, nature of EasyParcel and definition of the brand direction.
Identity
Packaging Box & Collaterals
Interior
Uniform
