Rebranding for Childcare & Preschool
Services
Branding
Info
Client: Joyous
Year: 2022
Industry: Education
Region: Malaysia
About
A preschool offers skill-based learning and care through its centers across Malaysia.
Challenge
To create a mascot that children will love and identify with, and to unify the various branches under one cohesive brand identity.
Solution
Design a fun and engaging mascot that connects with children, and implement a brand strategy that brings all branches together under a unified identity, ensuring consistency across all centers.
Logo
Joii
A seedling born in love, it is warm-hearted and caring for children. Joii is full of energy and loves to explore everything. Whenever Joii appears, there is a lot of laughter around, making the kids feel energized. Joii is curious and loves to learn.
Heart
Lovely & caring
Active
Playful & cheerful
Explorer
Curious & open
