Rebranding for ABS
Services
Rebranding
Stationeries & Collaterals
Company Profile
Info
Client: ABS
Year: 2023
Industry: Consulting, Technology
Region: Malaysia
About
A versatile organization enhancing profitability and operational excellence through management consultancy and advanced technology solutions since year 1995.
ABS excels as a trusted partner in managing behavioral change, ensuring compliance, and pioneering tailored technology solutions for agriculture, manufacturing, and more.
Challenge
Streamline the brand experience and enhance the overall brand image.
Solution
Renamed the sub-brands to make them easier to remember and understand by using full words like “agri” and “mill” instead of initials, which are more relatable. Ensured consistency across the master brand and sub-brands to establish a unified and recognizable identity.


Sub Branding














