As a result of the Covid-19 lockdowns, the e-Commerce, e-grocery, and online shopping increased over the last year and a half.
Thousands of families have turned to the platform for their e-grocery needs, and one happy e-tailer, Happy Fresh, has reaped the rewards of the growing growth of online consumers. The tightened restrictions have also encouraged the adoption of digital grocery systems like HappyFresh.
E-commerce is rapidly growing throughout Asia, particularly in Southeast Asia. This trend can be ascribed to younger populations in metropolitan areas with better salaries and spending power, which has fueled early adoption in the past year.
1. Create Valuable, Creative & Interesting Content
Creating helpful content for customers looking to buy your product is a terrific approach to drive traffic to your site and establish your brand as an authoritative voice in your industry.
2. Strengthen Your Social Media Presence
You’ll want to take advantage of every chance to increase your digital interaction with your internet business. Giving your social media accounts a little extra love and making sure they’re loaded with colourful photographs and interesting videos is one of the easiest and most effective ways.
We adore how Air Asia uses their Instagram account to display their new corporate identity, services during the pandemic. Providing food deliveries, hosting giveaways and using relevant hashtags are all excellent ways to use social media.
3. Use Google Ads For Online Shopping
When you use Google Ads for search engine marketing, you can bid on keywords in order to appear first on search engine results pages. The goal of search engine optimization is to get the coveted “top spot” – but keep in mind that Google Ads will still appear first.
Search engine marketing is a terrific approach to promote your website because it requires no design and can be quite efficient at bringing in new visitors. You’ll get real-time results and be able to fine-tune your campaign strategies as you go.
4. Attend Online Discussions, Webinars & Events
With the rise of online communication and events, there may be opportunities to raise brand awareness among target audiences. To get the word out about your company, use your skills by participating in webinars or virtual conferences.
5. Consider Using Influencer Marketing (KOL)
Influencers are people who have large online audiences, and have the power to “influence” that audience’s purchasing behavior.
Working with the right influencer can get your product in front of a huge number of potential customers, increasing your brand awareness. To make the best use of influencer marketing, make sure your targeted influencer’s following aligns with your target audience, and that their values align with your brand.
Let us assist you in growing your online shopping campaign!
At CR8 Consultancy, we offer full-service web design, UIUX design, digital marketing, branding, SEO, social media marketing, video animation & more. Request a free consultation with us today and start growing your brand!