Gamification is a hot topic nowadays, but what does it really mean? To break it down, gamification is adding game mechanics into nongame environments, like a website, online community, learning management system or business intranet to increase participation.
Have you ever felt that a website, online community, learning management system or business intranet was lacking in the fun department? If so, you’re not alone.
What is Gamification?
Gamification is the use of game mechanics to drive engagement and participation in nongame environments. The goal of gamification is to engage with consumers, employees and partners to inspire collaboration, sharing and interaction.
It can be used to engage users and keep them focused on their goals, while also optimising their KPIs like retention rate, sessions, churn, return on ad spend (ROAS), and overall user experience.
Here are 5 Examples Of Gamification Elements in Mobile Apps
Gamification works by providing audiences with proactive directives and feedback through game mechanics and game dynamics added to online platforms that lead to the accomplishments of business goals and objectives. First Smile, the baby journal app, is an app for parents; it also uses gamification to increase user retention. Without gamification, the First Smile app is no different from any other baby journal app. However, gamification made it more enjoyable and interesting.
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Badges
Badges, when used correctly, are a powerful and fun gamification tool for engaging users. One example is the app First Smile, These badges are created with First Smile tone and theme so that it can be aligned to its brands as well as its user interface. They have Special Missions, My Baby Missions, Progression Missions and Ranking badges. To obtain the badges, the user must complete the in-app mission, which directly encourages the user to use the app more frequently.
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Leaderboard
We all enjoy a good competition, whether it is with our friends online or in work. This is great for performance apps like vimigo where the app tracks people’s performance at work and upon finished tasks and deadlines.
This performance leaderboard improves the entire company’s performance and productivity. The higher the ranking, the greater the motivation to perform better at work.
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Rewards
This is a great way to keep users going and keep coming back to the app. Everyone likes to be rewarded in some way. Thus, mobile app users, people are more motivated if the app offers a prize for completing a specific type of task or game.
One example is vimigo, a gamified Leading in Performance Reward System. vimigo helps to provide solutions and solve important issues in a company’s management, such as sales growth and overall organisation. vimigo also assists in the development of clear sales and marketing systems for the teams to follow and achieve their company goals.
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Quizzes
Incorporating quizzes into your mobile app to allow users to test their knowledge and review important information. Quizzes in your mobile app is can be easily shared.
Users may want to share their results on social media such as Instagram and Facebook to encourage others to download your app and use it. Quizzes are also useful for users who want to learn new things, test themselves or challenge a friend.
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Level
When people work hard to achieve a goal they Level Up!!! Whether it’s striving in a career or learning a new language, levelling up is a great way to keep users engaged and support them along the way. vimiRoadmap point is a great example; it allows users to track their career progress and level up from time to time.
Conclusion
The end goal of gamification is to create ‘sticky’ apps that users will keep returning to and become more engaged with almost every day.
Gamification is most effective when combined with a social sharing component, which is why mobile is the ideal platform. Gamification is a way to make things more fun. You know how you can get really into a game, even if it’s not particularly good? This is also beneficial to your brand because the more people who share their experiences, the more likely it is that others will want to join in on the fun.
That’s what gamification does for your website or community, or whatever else you want to gamify. It brings the fun of games into other parts of life.
Refer to our portfolio for one of our works Genesis and First Smile.
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