Raya is that time of year where brands can truly shine and connect deeply with their audience. As brand owners, we’re always striving to create social media campaigns or giveaway themes that truly captivate during this festive season. But let’s face it, coming up with a unique Raya campaign can be a real head-scratcher. We want something fresh, something that stands out from the usual run-of-the-mill ideas.
That’s why this article is here to lend a helping hand! We’ll be dishing out some fantastic campaign ideas that you can easily implement for your giveaway.
Raya Campaign Idea 1: Leverage Instagram Filters for Raya Marketing
Let’s talk about Instagram filters. Those fun, quirky add-ons that keep us all entertained. They’re like digital dress-ups that everyone loves to play with. Now, imagine jazzing them up with Raya vibes. You could have filters with beautiful decorations, traditional outfits, or greetings that scream ‘festivity’ in every selfie!
Big Foot Candy Ramadan Filter
We teamed up with Big Foot Malaysia to craft an interactive Ramadan campaign that sparked delight among users. The main idea was using Big Foot candy products as the Ramadan break-fast snack.
Users simply had to engage with the filter, which randomly selected a candy representing their ideal break-fast snack. They then screenshot their candy result and tagged Big Foot for User Generated Content (UGC) purposes. As a sweet reward, participants who were selected as winners received the actual candy corresponding to their filter selection. This innovative campaign not only captivated users but also generated organic and shareable content, creating a buzz around the brand during the festive season.
Big Foot IG filter Ramadan campaign designed by CR8 Consultancy
How Did We Execute it
To bring this campaign to life, there were several steps to do:
Step 1: Understanding the Target Audience
We began by identifying the audience that resonates most with Big Foot’s products. Knowing our audience helped tailor the campaign to their preferences and interests.
Step 2: Learning About Ramadan
We delved into understanding the significance of Ramadan, its traditions, and the emotions associated with this sacred period. This understanding was pivotal in aligning our campaign with the essence of Ramadan.
Step 3: Choosing the Right Platforms
We strategized on which social media platforms would be best to launch and run the interactive filter. Understanding where our audience spends their time allows us to maximize our reach effectively.
Step 4: Designing the Filter Execution
We brainstormed and crafted the filter’s design, ensuring it encapsulated the festive spirit of Ramadan while staying true to the essence of Big Foot’s products.
Step 5: Testing and Refinement:
Before launch, we extensively tested the filter to ensure it was user-friendly and engaging. This phase involved trial and error, refining the filter until it was seamless and enjoyable for users.
Raya Campaign Idea 2: Create Immersive 360 Degree Photo
The second campaign idea revolves around an immersive 360-degree photo experience. This concept enables you to view a photo from every angle – above, below, behind, and next to you. When capturing a 360 photo, the field of view automatically centers, offering a comprehensive view.
Big Foot 360 Degree Photo – Count, Share, & Win campaign designed by CR8 Consultancy
For example, we teamed up with Big Foot Malaysia for another exciting 360-degree photo giveaway. This time, users had to spot and count the Doraemon Vitamin C Pastilles hidden within the 360 photo. To navigate the different angles, users could interact with the 360-degree photo in two ways: by either dragging their finger across the screen or by physically moving their phone to explore the full 360-degree view.
Helpful Tip: 360 photo feature only supports Facebook platform
So, you can consider using this campaign idea which could work great for Raya 360-degree experience where users join in the fun, they can play a game, like spotting and counting specific Raya items in the photo. For example, users might search for ‘ketupat‘ or ‘traditional decorations‘ within the 360-degree Raya environment. It’s like a virtual treasure hunt, adding excitement and engagement to the Raya celebrations.
This interactive activity not only lets users explore the festive scene from every angle but also encourages active participation, making the Raya experience more enjoyable and interactive for everyone.
Raya Campaign Idea 3: Engaging Instagram Stickers
Creating cool Instagram stickers for your brand can truly enhance your brand’s story. We’ve learned that mobile-first storytelling can be incredibly effective for a campaign. Just think about it, tons of people love Instagram and Facebook Stories. Every day, about 500 million people use Instagram Stories and 300 million are into Facebook Stories!
Big Foot Jolly Stickers Christmas campaign designed by CR8 Consultancy
Here’s another cool example featuring Big Foot Malaysia again where we teamed up once more for a Christmas Instagram Stickers campaign. The concept? We used a selection of their candy products and blended them with Christmas elements to design awesome Instagram stickers.
The special part of this campaign was encouraging users to get creative. By using the Big Foot Christmas IG stickers, they had the opportunity to decorate their surroundings in their own unique and festive way.
So, when brainstorming for a Raya campaign, it’s a great idea to blend the festive Raya designs with your brand logo or products, especially if you’re in the Fast Moving Consumer Goods (FMCG) industry. FMCG brands are usually aligned closely with consumer needs, and Raya presents a perfect opportunity to intertwine those needs with the celebratory spirit.
Read here for more how UGC shaping the FMCG industry
Consider creating Raya-themed versions of your products or incorporating elements of Raya traditions into your brand’s visual identity. This fusion not only celebrates the festival but also strengthens the bond between your brand and the consumers, resonating with their needs during this festive period
Helpful Tips: To upload your Instagram GIFs or stickers, you must
create a Giphy account and upload them through the platform.
There You Go Our 3 Raya Campaign Ideas for You to Execute!
Before wrapping up, let’s touch on some essential tips when planning a festive campaign:
- Explore New Mechanisms
Take time to study platforms like Meta Spark and Giphy when exploring new campaign mechanisms. Understanding these tools can open doors to creative and engaging campaigns.
- Offer valuable Prizes or Rewards
When offering prizes or rewards, ensure they hold significant value. People are naturally drawn to campaigns with enticing rewards, so make sure they’re appealing and worthwhile.
- Know Your Audience
Always delve deep into understanding your target audience – where they’re active, what they’re interested in, and how they behave. This insight is key to crafting a campaign that truly resonates with them.
- Learn from Competitors
Keep an eye on your competitors! Studying their festive campaigns can offer valuable insights. Analyze what works well for them, understand their strategies, and learn from their successes and even their missteps. This learning process can spark innovative ideas and help you fine-tune your own campaign strategies for better results
Key Takeaway
In conclusion, Raya 2024 offers a golden opportunity for brands to weave creativity and engagement into their social media campaigns. From leveraging Instagram filters to crafting immersive 360-degree experiences and creating engaging Instagram stickers, these innovative ideas blend festivity with brand resonance. By intertwining the celebratory essence of Raya with brand identity, businesses can forge deeper connections and resonate authentically with their audience during this joyous season.
Start planning for your creative Raya campaign today! Schedule a FREE 1-hour consultation with us now!
