Branding for Nyonya-inspired Steamboat Restaurant

Services

Branding

Key Visual

Info

Client: RasaNya Steamboat
Year: 2022
Industry: F&B
Region: Malaysia

About

A steamboat restaurant with a Nyonya influence, providing premium steamboat cuisine with a distinctive twist.

Challenge

To seamlessly blend the captivating traditions of Nyonya culture with a sophisticated brand identity, finding a harmonious balance between Nyonya elements and modern, elegent aesthetics.

Solution

Infuse the brand with storytelling that brings to mind a visit to a Nyonya home. Guest will enjoy a sensory journey while dining, as stepping into the restaurant will feel like entering a premium Nyonya experience. By using a blend of jade green and gold, along with a hint of pink, we’ll create an upscale and inviting atmosphere that captures the essence of luxury.