Mcalls
CNY Lion Dance Gift Box
Services
Packaging
Info
Client: Mcalls
Year: 2017
Industry: Mobile Virtual Network Operator
Region: Malaysia
Graphic Elements
This key visual is a combination of Chinese design elements and modern vector art style. Calligraphy strokes font were used to further enhance the traditional styling of the entire design.
Packaging
The gift box comes in tiers where the plaque, silk flag, joss sticks, red packets and pendrive (contain Mcalls CNY song) were stored together conveniently. Each item has its own meaning and blessings in a traditional CNY lion dance performance stored in a premium gift box, making it more presentable and souvenir worthy.
