Branding for
A Bird Nest Brand
Services
Brand Guideline
Logo Design
Visual Element Design
Stationery Design
Packaging Design
Paper Bag Design
Product Booklet Design
Info
Client: Sarang Baram Sdn Bhd
Year: 2017
Industry: Food & Beverage
Region: Malaysia
About
Le’Gua Cave Bird’s Nest Essence is made using the latest advancements in biotechnology from Malaysia.
The company sources their cave bird’s nest from Baram, Sarawak in East Malaysia, where some of the most premium bird’s nest are located.
Challenge
Start a new branding from scratch, which includes naming, logo creation and overall branding experience.
English & Mandarin brand name was required, because the company is exported to international market. Besides that, it has to be relevant to the product’s origin place.
Solution
CR8 has been proposed “LE’GUA” as the brand name. “GUA” is a Malay word which means cave in english, the origin place of where raw bird nest is collected from.
乐瑞雅(lè ruì yǎ) is the mandarin brand name for it. The mandarin pronunciation is not only similar with Le’Gua, but also have meaningful meanings, as 乐 = happiness, 瑞 = long life, 雅 = elegant, that sum off the benefits after consumed Le’Gua’s bird nest essence.
Brand Logo
The logo center around the shape of swiflet combined with a semi circle nest. This is to clearly state the nature of the product. We chose rose gold as the main colour gradation to show the premium attribute of the product and the its circular elegance to repurpose its target audiences.
Primary Logo
Stationery
The identity also extends to the stationery where we keep the gradient usage consistently to recreate the contours to align itself with the styling of the logo. The stationery, aside from the elaborate use of brand graphic, has in itself a rather clean design to refocus the theme back to its elegant approach.
Packaging
The packaging also adopts the same gradation and have the brand graphics on the contour seamlessly adopt into different media albeit having different treatment, they retains the same identity.
The brand graphic usage also make use of the contour as a frame for images or graphics.
