ChanCo Branding Project
ChanCo is a fully integrated accounting firm, previously known as AFC which established for more than 40 years since year 1979. ChanCo offering comprehensive services in audit, tax, accounting, corporate secretarial and business advisory works.
ChanCo, previously known as AFC founded by Mr and Mrs Chan since 1979. After their son has joined, their accounting firm is expanding and changed their brand name to ChanCo. ChanCo required a branding which fits to their new positioning in the field.
Establishing a consistent corporate brand identity and brand style guide helps to build ChanCo’s brand image as an experience and professional in accounting industry.
The circular dot or circle shape plays as its graphic element. Circle represents stability, strength and steadiness, make ChanCo appear more reliable. The circle also representing each bullet in timeline and every milestone, the starting point of ChanCo and pin-pointing all remarkable achievement of ChanCo.
Graphic Element Usage
Establishing trust is an important part of attracting and maintaining clients. Stationery tells clients and potential clients that the business is professional and legitimate.
Social Media Post
Created after established ChanCo’s logo, colour palette, imagery, and all other brand elements. Brand identity guidelines is the key to build and maintain a powerful brand to keep the ChanCo’s brand consistent and recognizable.