Are you struggling to choose between Boost Posts and Ads Manager for your social media advertising? Both are popular options offered by Facebook, but they have their differences. In this article, we’ll break down the differences between Boost Posts and Ads Manager, and help you decide which is the right choice for your marketing needs.
What is Boost Post?
Boost Post is a quick and easy way to promote your Facebook posts to a larger audience. When you Boost a post, you select a target audience, a budget, and a duration for the promotion. Your post will then appear in more people’s News Feeds, increasing the visibility of your content.
When to use Boost Post?
Boost Post is best for businesses that want to promote a specific post to a larger audience quickly. It’s a great option if you want to increase your post’s reach or engagement, promote an event, or announce a sale or promotion.
What is Ads Manager?
Ads Manager is a powerful tool for creating and managing Facebook ads. It allows you to create highly targeted campaigns, set specific budgets, and track your results. You can also use Ads Manager to create different types of ads, including images, videos, carousels, and more.
When to use Ads Manager?
Ads Manager is ideal for businesses that want to create more complex campaigns with specific targeting, budgeting, and ad types. If you want to reach a specific audience, test different ad creatives, and track your results in detail, then Ads Manager is the right choice for you.
Comparison of Boost Post and Ads Manager
1. Reach
Ads Manager allows for more precise targeting, so your ads will reach a more specific audience. Boost Post, on the other hand, is limited to basic audience targeting options.
2. Targeting
Ads Manager allows you to target based on specific interests, behaviors, demographics, and more. Boost Post offers limited targeting options, such as location, age, and gender.
3. Cost
Ads Manager offers more control over your budget, allowing you to set daily or lifetime budgets, and adjust bids based on your results. Boost Post has a simpler budgeting system, with preset options for your promotion.
4. Creatives
Ads Manager offers more options for ad formats and creative elements, including video, carousel, and canvas ads. Boost Post is limited to boosting your existing post.
5. Reporting
Ads Manager offers detailed reporting on ad performance, including impressions, clicks, and conversions. Boost Post provides only basic reporting, such as reach and engagement.
Conclusion
In the end, the choice between Boost Post and Ads Manager depends on your specific marketing needs. If you want a quick and easy way to promote a specific post, Boost Post may be the right choice. If you want more control over your targeting, budgeting, and ad creatives, Ads Manager is the way to go. Consider your goals, audience, and budget before making your decision, and choose the option that will help you achieve the best results for your marketing.
CR8 Consultancy can provide the perfect marketing strategy!
At CR8 Consultancy, we specialize in providing comprehensive marketing services that include marketing strategy, running Facebook ads, and more. Take the first step towards enhancing your business by scheduling a free consultation with us today!
