A rebranding is a business process that involves any mass change in the company’s branding, logo, or name. To get back to our opening sentence, if you are looking for how your company can rebrand then you have come to the right place. The first step to take in remodeling your business is choosing whether or not it’s time for a rebrand. A rebranding could be a great move for your company, helping you stand out from the crowd and gain more attention for your products or service. But first, it’s important to understand what exactly a rebrand is, and why you need to do it.
What is rebranding?
Rebranding is the process of changing or adapting a previously established brand identity or creating an entirely new one. This process can be used to either add new visual elements, change the logo and graphics, or completely alter the name. Example of our client’s rebranding project.
Branding is crucial because it helps your company stand out from the competition. Moreover, it improves the reputation and credibility of your brand. A rebrand realigns your company’s existing components with your new goals in order to build brand recognition and loyalty. To incorporate your expanding line or merged line, you must upgrade your brand image.
5 Signs to Rebrand
1. The purpose of your business has shifted.
Many businesses start off as SMEs. They have focused on the good or service that the founders’ passion endeavor was. As they evolve, companies face bigger difficulties, define new markets, develop new goods, and satisfy new consumers. During this phase, the company’s vision, mission, and leadership might change, providing a new direction for the management team and staff. So, it is best to consider a rebranding to start fresh.
The target market is not clearly defined.
Every criterion of a marketing campaign or strategy must appeal to the interests, emotions, and worldviews of a target audience that has been identified. You can increase conversion rates and create a stronger brand if you know how to develop meaningful marketing messages that connect with your target audience. All your products or services must cater to the needs and preferences of your identified target market. Then only customers will be happy and give overwhelmingly positive feedback
Your products or services have changed.
You know that your audience is always looking for something new. Thus, be bold in creating new products. A powerful brand strategy is essential to define and protect all your products and services. Learn how to build trust with your target market by making them fall in love with your products or services. If not, all you’ve done is left the doors open for others to kick down.
Your visual identity is outdated & an incorrect brand image.
We now know that a brand is more than just a logo. However, let’s admit: People do often judge a book by its cover. Your business must have an attractive brand image and visual identity. If your company or marketing choices don’t match up with the brand strategy, it will ruin the brand image for your target audience. Sometimes, society determines that a particular aspect of your brand’s image is no longer acceptable and a change needs to be made.
Your brand positioning isn’t unique
If you haven’t made your brand positioning and brand promise clear, how can your target audience know what your business is about and what your brand stands for? Why ought they to purchase from you? Apart from the price, they also need a reason to support, believe in, and purchase your brand right?
Thus, you should avoid leaving customers wondering about what you do and refrain from bombarding them with tedious communications about features and items. Using your audience’s knowledge, establish a unique brand positioning first.
Factors to consider before rebranding
Be clear on the reason behind your rebrand
You must be aware of your primary target audience and the promise you wish to keep. Be clear about the goal and mission of your brand. Discovering your brand’s mission before contemplating rebranding is important because every brand must have one.
Understand customer’s pain points
Identify the problems that your target audience is experiencing and understand their pain points before considering a rebrand. Think about their objectives and what they want from you. This is crucial because our design must be appealing enough to draw in the appropriate target market.
Create a touching story and tell your audience about it
Creating a brand story connects your brand to your target audience emotionally. You’ll increase emotional engagement by doing this and adding your voice to the clarification of your mission, which will motivate your brand. You can also integrate your brand with the story by defining your brand story.
In short, rebranding helps to make you appear more polished and professional. It’s why big companies like Meta and McDonald’s have such distinct brand names and associated logos, and why it differs from other fast-food chains even when they sell essentially the same type of food. Brands are an excellent way for any business to distinguish itself from its competition—all without running the risk of alienating customers by coming off as too different. You have to spend time understanding your target audience. Know them inside it out. Then make a list of brand archetypes and values that you can refer to while you are designing or rebranding a business. This will help you stay on track and make sure that your business delivers the right message
However, I also fear that some business owners are being overly eager to jump on the next big trend, without taking a moment to think about the consequences of going through with it. In the end, a little bit of research and planning can go a long way toward creating a successful rebrand. So, really, try to make sure you have done everything you can before jumping on board with any new direction for your business.
Let us assist you in elevating your brand!
At CR8 Consultancy, we offer full branding services that will help you create a unique identity, brand and marketing communications. Request a free consultation with us today and start growing your brand!